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Duration 14 hours
Course Outline
Prompting Techniques with ChatGPT
- Introduction to ChatGPT and the basics of prompt engineering
- Content generation: drafting emails, creating summaries, reports, and new ideas
- Automating repetitive tasks by using custom prompts in ChatGPT
Google AI Ultra (Gemini) in the Workplace
- Getting started with Gemini across Google Docs, Sheets, and Gmail
- Real-time writing assistance, summarization, and data insight generation
- Enhancing collaborative workflows with AI support within the Google ecosystem
AI for Image and Video Generation
- Overview of key tools: Adobe Firefly, Runway ML, and Canva Magic Studio
- Creating and refining AI-generated images for presentations and marketing campaigns
- Producing video content utilizing text-to-video capabilities
AI Tools in Microsoft 365 (Copilot)
- Microsoft Copilot features in Word, Excel, and Outlook
- Summarizing lengthy documents and drafting professional communications
- Data visualization and spreadsheet automation powered by Copilot
Cybersecurity and Ethical AI Use
- Understanding data privacy concerns and risks associated with AI-generated content
- Best practices for responsible and ethical AI tool usage within organizations
- Compliance requirements and strategies for mitigating risk
Applied AI Use Cases in Creative Workflows
- AI-assisted brainstorming and ideation for communication teams
- Design iterations and prototyping driven by AI
- Case studies focusing on video production and social media content creation
Free and Accessible AI Tools for Daily Work
- Exploring AI tools with free access tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategies for selecting the right tools for various workplace needs
- Guided hands-on experimentation and exploration
Summary and Next Steps
Requirements
- A solid grasp of fundamental office software such as Microsoft 365 and Google Workspace
- Practical experience with digital communication or content creation workflows
- Familiarity with online tools and cloud-based platforms
Audience
- Communication professionals
- Graphic designers and multimedia producers
- Content creators and digital marketing teams
