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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising landscape
- The programmatic OOH market context
- How AI drives enhancements in sales and operations
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-generated insights
- Implementing predictive lead scoring models
- Connecting AI prospecting tools with CRM platforms
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Gathering and processing OOH campaign data
- Utilizing AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Using AI chatbots to practice handling objections
- Applying speech analysis and feedback mechanisms
- Conducting scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations for data privacy
- Ensuring transparency in AI-driven decisions
- Adhering to industry compliance standards
Summary and Next Steps
Requirements
- Fundamental knowledge of digital marketing principles.
- Familiarity with OOH and DOOH advertising processes.
- Practical experience in sales or account management roles.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers specializing in media sales.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
