Get in Touch

Course Outline

1. Product Conceptualization

  • Identifying customer needs
  • Market and competitor analysis
  • Assessing the market size linked to specific customer problems or needs
  • User segmentation and persona definition
  • Establishing product vision, purpose, and strategy
  • Prioritization based on value and effort
  • Value maps and defining desired outcomes

2. Product Development

  • User-centered design (UX/UI)
  • Incremental and iterative development involving cross-functional teams (Scrum)
  • Backlog management and writing user stories
  • Early validation techniques (MVP, experiments)
  • Defining product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-driven design
  • Service design blueprint (service mapping)
  • Backlog management and prioritization (session with an expert)

3. Product Delivery to Customers

  • Release planning and roadmap management
  • Go-to-market strategies
  • Onboarding processes and measuring post-launch product experience
  • Gathering feedback from live environments
  • Coordination with marketing and sales teams
  • Constructing the product funnel and monitoring dashboards

4. Value Capture

  • Product metrics (NPS, DAU, retention, etc.)
  • Monetization and pricing models
  • Funnel analysis
  • Customer value assessment (LTV, CAC, ROI)
  • Data-driven iteration
  • Product lifecycle management
  • Scalability and sustainability of the product
  • Product Profit and Loss (P&L)
  • Business case development

Summary and Next Steps

Requirements

  • A solid understanding of banking operations
  • Hands-on experience in digital product development
  • Familiarity with fundamental AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking professionals engaged in the design of AI-driven products
 40 Hours

Testimonials (1)

Related Categories