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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying and understanding customer needs
- Conducting market and competitor analysis
- Determining market size relative to specific customer problems or needs
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategy
- Prioritizing initiatives based on value and effort
- Creating value maps and defining desired outcomes
2. Developing the Product
- User-centered design (UX/UI) principles
- Implementing incremental and iterative development with cross-functional teams (Scrum)
- Managing the backlog and authoring user stories
- Applying early validation techniques (MVP, experiments)
- Establishing key product metrics
- Engaging in a practical Design Thinking workshop
- Applying prompt engineering for leaders (utilizing AI in product contexts)
- Integrating data-driven design practices
- Developing service design blueprints (service mapping)
- Advanced backlog management and prioritization (guided by an expert)
3. Delivering the Product to the Customer
- Managing releases and product roadmaps
- Executing go-to-market strategies
- Onboarding users and measuring post-launch product experience
- Collecting feedback from production environments
- Aligning efforts with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Capturing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Developing monetization and pricing models
- Performing funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Driving iteration through data insights
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Analyzing product P&L
- Constructing robust business cases
Summary and Recommended Next Steps
Requirements
- A solid understanding of banking operations
- Hands-on experience in digital product development
- Knowledge of fundamental AI concepts
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking professionals engaged in AI-driven product design
Testimonials (1)
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