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Course Outline

Day 1


Module 1: Canva and AI in Practice

  • Understanding the Canva interface and fundamental tools
  • Magic Design – for automatic layout generation
  • Magic Write – for rapid creation of texts and marketing slogans
  • Practical exercise: developing a simple project to compare manual effort versus AI assistance

Module 2: AI-Supported Content and Graphics

  • Text formatting and stylistic enhancements
  • Tailoring communication tone for various channels (social media, presentations, advertising)
  • Utilizing the AI Background Remover and brand colour matching features
  • Exercise: designing a cohesive set of graphics and content tailored for a specific channel

Day 2


Module 3: Creating and Adapting Materials

  • Generating illustrations and graphics from text prompts
  • Smart Resize – for automatic format adaptation
  • Exporting and preparing content for publication across platforms (social media, websites, presentations)
  • Case study: transforming a single concept into multiple formats

Module 4: Final Project

  • Execution of a mini visual campaign leveraging the AI tools learned
  • Ensuring quality control and brand consistency
  • Project presentation and discussion of best practices

Requirements

Canva and AI in Practice is an intensive two-day course designed for individuals aiming to produce engaging and professional visual content. Participants will gain hands-on experience with Canva’s key features alongside AI-enhanced capabilities, ranging from generating text and graphics to auto-adapting formats. The course culminates in the creation of a mini visual campaign, which each participant will develop independently.

 14 Hours

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