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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Application examples across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Designing prompts for high-quality imagery
  • Considerations for style, consistency, and branding
  • Practical lab: producing product visuals

Video Creation with Veo

  • Text-to-video workflows
  • Editing and polishing generative video content
  • Practical lab: generating short marketing videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text features
  • Applications in voice cloning and accessibility
  • Practical lab: developing branded audio content

Music Generation with Lyria

  • Generative composition for various genres
  • Incorporating music into marketing and media campaigns
  • Practical lab: producing background music

Integrating Media Modalities

  • Linking outputs across models (image + audio + video)
  • Constructing multimodal workflows for storytelling
  • Practical lab: creating a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety
  • Optimizing workflows for scale and compliance
  • Case studies of enterprise adoption

Summary and Next Steps

Requirements

  • Experience with cloud-based tools and APIs
  • Fundamental knowledge of generative AI concepts
  • Familiarity with media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

Testimonials (1)

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