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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Application examples across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation with Imagen
- Designing prompts for high-quality imagery
- Considerations for style, consistency, and branding
- Practical lab: producing product visuals
Video Creation with Veo
- Text-to-video workflows
- Editing and polishing generative video content
- Practical lab: generating short marketing videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical lab: developing branded audio content
Music Generation with Lyria
- Generative composition for various genres
- Incorporating music into marketing and media campaigns
- Practical lab: producing background music
Integrating Media Modalities
- Linking outputs across models (image + audio + video)
- Constructing multimodal workflows for storytelling
- Practical lab: creating a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and brand safety
- Optimizing workflows for scale and compliance
- Case studies of enterprise adoption
Summary and Next Steps
Requirements
- Experience with cloud-based tools and APIs
- Fundamental knowledge of generative AI concepts
- Familiarity with media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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