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Course Outline
Foundations of Digital Marketing and E-commerce
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Define the fields of digital marketing and e-commerce
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Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
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Explain the concept of a marketing funnel
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Understand the elements and goals of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
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Recognize strategies to build brand awareness among potential customers
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Explain the purpose of SEO (search engine optimization) and essential SEO terms
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Optimize website content for SEO
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Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
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Define social media marketing and describe its purpose
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Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
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Define the goals of a social media campaign
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Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
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Understand how email marketing fits into a digital marketing strategy
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Write effective email copy, subject lines, and preview text
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Test, execute, and optimize an email marketing campaign
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Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
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Define media planning and strategies
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Describe what defines a successful marketing campaign
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Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
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Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Make the Sale: Build, Launch, and Manage E-commerce Stores
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Understand essential e-commerce strategies and practices
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Explain what e-commerce stores and platforms are and how they work
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Create an engaging customer experience online using best practices
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Set up a mock e-commerce store using Shopify
Satisfaction Guaranteed: Develop Customer Loyalty Online
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Identify common strategies for building customer loyalty in e-commerce
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Successfully manage client relationships and measure satisfaction
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Find, apply for, and prepare for interviews and jobs
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Put together a portfolio and/or resume to present to employers
Requirements
- No degree or experience required.
35 Hours
Testimonials (1)
Responses with solutions and practical use.
