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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products utilized in HubSpot.

What is CRM?

  • Distinguishing current from potential customers.
  • Understanding customer history.

Getting Familiar with HubSpot CRM

  • Connecting an inbox email with HubSpot CRM.
  • Navigating the dashboard structure.
  • Navigating the category section and options.

Tools in HubSpot CRM

  • Overview of HubSpot sales tools.
  • Overview of HubSpot marketing tools.
  • Overview of HubSpot service tools.
  • Overview of HubSpot calling tools.

Structuring in HubSpot CRM

  • Developing a workflow.
  • Customizing a dashboard.
  • Creating a list and report.
  • Adding and managing documents.
  • Creating and importing contacts.

Optimizing workflows in HubSpot CRM

  • Using workflow branching.
  • Creating workflow charts.

Summary and Conclusion.

Requirements

  • Familiarity with sales and marketing concepts.

Audience

  • Business Analysts.
 7 Hours

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