AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach, weaving together storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

Delivered as an instructor-led live training session (available either online or onsite), this programme is designed for beginner to intermediate-level professionals eager to sharpen their skills in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Analyze international and local advertising trends alongside award-winning campaigns.
• Utilize AI tools and workflows specifically adapted for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and group discussions.
• Reviews of case studies from real-world advertising campaigns.
• Practical art and creativity workshops.
• Hands-on exercises using AI-powered advertising tools.

Customization Options

• For requests tailored to this course, kindly contact us to arrange.

AI in Digital Marketing refers to the strategic use of artificial intelligence technologies to boost sales, refine targeting, enhance personalization, and optimize campaigns within the advertising sector.

This instructor-led live training, available both online and on-site, is designed for intermediate-level OOH/DOOH sales professionals eager to leverage AI for prospecting, crafting personalized proposals, analyzing data, and simulating sales pitches. The curriculum places a strong emphasis on programmatic integrations, including DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI tools to identify and qualify high-value prospects effectively.
• Employ AI-driven personalization techniques to develop compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for rigorous preparation and continuous improvement.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practical practice sessions.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

This programme examines the practical application of artificial intelligence in institutional marketing within the context of private higher education. It addresses content development and positioning, reputation stewardship, campaign optimisation, product innovation, academic programme enhancement, internal change management and culture, and stakeholder engagement, all viewed through an AI-enabled framework.

Delivered by an instructor via live training (available online or onsite), this course is designed for intermediate-level marketing and communications professionals in higher education who wish to leverage AI to enhance student recruitment, institutional reputation, programme differentiation, and operational efficiency.

Upon completion of this training, participants will be equipped to:

• Develop AI-assisted academic and brand positioning content tailored to target personas and specific channels.
• Design AI-informed reputation and PR strategies suitable for both online and offline environments.
• Optimise digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programmes and value-added services.
• Plan internal change initiatives and cultivate a digital culture that supports AI adoption.
• Design engagement tactics for prospective schools and students, supported by AI workflows.

Format of the Course

• Interactive lectures and discussions.
• Hands-on lab sessions using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a version tailored to your institution's specific needs, please contact us to arrange a session.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for everyday sales and market analysis tasks — ranging from automating routine work to generating predictive insights and creating visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals who aim to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making within commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led, live training (available online or onsite) is tailored for professionals with little to no prior AI experience who want to enhance their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanisms.
• Apply ChatGPT effectively across various workplace tasks.
• Craft optimized prompts to elicit superior responses.
• Recognize ChatGPT’s limitations and adhere to best practices for its use.

Format of the Course

• Interactive lectures and discussions.
• Extensive exercises and practical activities.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Nigeria (online or onsite) is designed for marketers wishing to apply ChatGPT in their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing objectives, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the fundamentals of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to enhance customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Nigeria (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Nigeria (online or onsite) is designed for intermediate to advanced marketing professionals eager to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and the management of automated marketing campaigns.

Upon completion of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Utilize AI for audience segmentation and personalized marketing efforts.
• Integrate DeepSeek with marketing automation tools for effective campaign management.
• Apply predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in Nigeria (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Nigeria (online or onsite) is designed for intermediate-level marketing and sales professionals looking to utilize AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement using AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.