Course Outline
Foundations of Product Management
- Exploring the evolving role of the product manager
- Characteristics specific to digital products
- Essential skills and key responsibilities
Defining Product Vision and Strategy
- Creating a practical and actionable product vision
- Aligning strategies with organizational objectives
- Outlining outcomes and defining value propositions
Market and Customer Insights
- Leveraging discovery tools and research methodologies
- Uncovering customer needs and behavioral patterns
- Validating hypotheses and gathering supporting evidence
Developing Product Roadmaps
- Constructing structured and realistic roadmaps
- Applying prioritization techniques and established frameworks
- Effectively communicating the roadmap’s direction
Product Development and Delivery
- Collaborating effectively with delivery teams
- Navigating agile and iterative delivery considerations
- Defining, reviewing, and refining product requirements
Measuring Product Performance
- Establishing KPIs and performance metrics
- Analyzing product data to derive actionable insights
- Enhancing performance through data-driven decisions
Lifecycle Management and Growth
- Guiding products through each stage of the lifecycle
- Identifying areas for potential enhancement
- Ensuring long-term product resilience
Stakeholder Engagement
- Fostering alignment across various functional teams
- Managing expectations and maintaining clear communication
- Supporting informed decision-making processes
BCS Examination Preparation
- Overview of exam format and guidelines
- Study strategies and recommended resources
- Review of practice questions
Conclusion and Future Directions
Requirements
- A solid grasp of fundamental product management concepts
- Hands-on experience within digital product delivery environments
- Basic familiarity with business analysis practices
Target Audience
- Professionals in digital product roles looking to enhance their competencies
- Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
- Team members looking to transition into structured product management frameworks
Testimonials (2)
Really enjoyed the topics covered and the way that the trainer ran the session
Richard
Course - BCS Practitioner Certificate in Data Protection
1. The BCS test exam questions were often incoherent or not related to the syllabus - which appears to be a trait of BCS course and exams 2. the subject matter was taught reading powerpoint slides full of text - the BCS should be providing at least some diagrammatic content and other visual aids especially as many people learn in very different ways - more than just reading text.
