Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how such a shift transforms the business. You will also be introduced to the THRIVE framework, which serves as the guiding structure for this course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

During the transformation module, we will delve deep into the concept of transformation, addressing key questions such as why, what, and how to digitally transform businesses. We will examine the mindsets behind transformations and the various challenges companies face on their journey toward becoming transformed.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module explores the opportunities that arise during transformation and identifies key areas of focus. We also discuss the six main exponentials, the constant disruption of our economy, and the challenges posed by these disruptions today. Additionally, we assess company readiness for transformation and the hidden 'icebergs' involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework promotes a holistic view within organisations. This perspective encourages companies to integrate digital transformation activities into the broader organisation rather than treating them in isolation. For a company aiming for holism, it is essential to understand transformation leadership capabilities and the strategies that define transformation. We also examine the business models, culture, and structure that must be strategically selected for companies on the path to transformation.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and hone specific capabilities to achieve transformation success. This module covers vital transformation management, innovation, and technical capabilities. We also explore the 360-degree approach to value, risk, and governance that makes a company’s overall approach holistic.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we understand the responses companies must navigate as the digital economy grows. This includes gathering competitive intelligence and data to strategically choose how to react to market changes. Companies may adopt either a defensive or offensive response, both of which are explained in detail here. We also examine digital business models and the benefits of responding at speed in today’s fast-paced environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This module equips you with knowledge on achieving innovation excellence and highlights the importance of keeping customer expectations at the core. Customer centricity guides innovative products and services, making it vital for any organisation undergoing business transformation. Innovation is also driven by operational excellence and effective business model innovations, which are covered in this module.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches the various ways and tools companies can use to innovate in the marketplace. We explore emerging technologies, digital use cases, the SMAC stack, and app clouds available today for digital business transformations. We also discuss how innovation funding, culture, and process are critical elements of successful innovation. Finally, we understand why measuring innovation outcomes is significant.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organisation’s mission. In this module, we learn about the internal and external value companies must create to succeed. We focus on external value here, while internal value will be covered in the following module. The various areas of external value explained include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

Continuing from the previous day, this module looks at internal value creation and how to measure the value generated. While tangible efforts and value are easy to quantify, this module also sheds light on intangible value. Companies must account for intangible value created during digital business transformations as well. Business cases are introduced as they form the foundation for any strategy, plan, or policy a company may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. Enterprise refers to the organisation as a whole and is crucial for digital business transformation, which cannot be achieved if treated as an isolated strategy. Transformation must permeate all levels of the organisation. Consequently, this module teaches about the transformation leaders, mindsets, capabilities, and culture that must be adopted. We also examine how transformation leadership and management differ from technology leadership and management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

In this module, we review the different areas of management required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. This module also highlights Organisational Change Management (OCM), explaining why an OCM committee plays a significant role in business transformation. We learn that while firm procedures and strategies are important, companies must also leave room for agility and change.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five marks the conclusion of the course. We are taken step-by-step through the 10 phases of the transformation roadmap that all companies undergo during their digital business transformation journey. A roadmap helps everyone in the organisation understand each step of this journey. The THRIVE framework, on the other hand, provides the principles to build a roadmap tailored to your company’s specific environment.

Phase 1 explains the roadmap itself, followed by various steps: aligning leadership, analysing the market, establishing responses, and activating transformation readiness. The remaining five phases are explained in the subsequent section.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any roadmap must be holistic, ensuring all THRIVE principles are applied. The roadmap ensures that THRIVE principles and lessons are implemented in the correct sequence. This section details the remaining phases of the transformation roadmap: innovating strategically, preparing, prioritising, and presenting business cases, defining portfolios, and executing and managing the transformation. We will also conduct a digital business case exercise to bring all lessons into practical use.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritise digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module wraps up all the lessons learned in this course. We compare two firms—one that follows THRIVE principles and one that does not—to understand why the framework is important, universal, and adaptable to fit a company’s objectives. We also watch a short clip on why companies need to be digitally transformed today.

• A tale of two firms
• Why be Digitally Transformed?