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 Duration 7 hours

Course Outline

Introduction

• Why products fail: building solutions for non-existent needs

Customer Interviews

• Developing an interview guide
• Questioning techniques that avoid leading the customer
• Synthesizing gathered information

Journey and Process Mapping

• Mapping the customer journey
• Identifying authentic pain points

From Insights to Action

• Converting insights into hypotheses
• Translating hypotheses into backlog items

Prototype Testing

• Cost-effective idea testing before development
• Collaborating with UX on prototypes

Practice

• Conducting an interview round and creating a journey map using a real case

Summary and Next Steps

Requirements

Prerequisites

• No prior experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to make decisions based on customer evidence

Testimonials (3)

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