Microsoft Dynamics 365 Customer Experience Analyst Training Course
Microsoft Dynamics 365 Customer Experience Analyst is a hands-on course designed to teach you how to use Dynamics 365 Customer Insights (Data and Journeys) to consolidate customer data and deliver personalized customer experiences.
This instructor-led, live training (available online or on-site) is tailored for intermediate-level customer experience analysts, CRM specialists, and marketing operations professionals who want to leverage Dynamics 365 Customer Insights to create unified customer profiles, build segments and metrics, and orchestrate multi-channel journeys aligned with MB-280.
Upon completing this training, participants will be able to:
- Connect, ingest, and unify customer data from common sources into Customer Insights.
- Build and validate segments, metrics, and insights for targeting and reporting purposes.
- Design, test, and publish customer journeys using email, SMS, and event or real-time triggers.
- Configure consent, compliance, and basic governance, as well as troubleshoot common issues.
Course Format
- Interactive lectures and discussions.
- Ample exercises and practical practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request customized training for this course, please contact us to make arrangements.
Course Outline
Customer Insights and MB-280 Orientation
- What MB-280 assesses and how Customer Insights supports customer experience delivery.
- Customer Insights - Data vs Customer Insights - Journeys: typical use cases and handoffs.
- Core building blocks: profiles, activities, segments, metrics, journeys, channels, and compliance.
- Lab setup approach: using a sandbox environment, sample data, and safe publishing practices.
Connect, Ingest, and Prepare Customer Data
- Common source patterns: Dataverse and Dynamics 365 apps, file imports, and basic connector concepts.
- Mapping fields and applying practical transformations (types, formats, normalization).
- Data quality checks: completeness, consistency, and monitoring refresh and import results.
Unify Data into Customer Profiles
- Defining the profile model and selecting key customer attributes for marketing and analytics.
- Identity resolution in practice: match rules, confidence, and common trade-offs.
- Validating unified profiles: handling duplicates, edge cases, and verification techniques.
Segments, Metrics, and Activation Readiness
- Creating attribute-based and behavior-based segments and validating membership.
- Building metrics and simple KPIs used by marketing and customer experience teams.
- Turning insights into action: choosing audiences, timing, and channel strategy for journeys.
Journey Orchestration and Channel Setup
- Journey types: segment-based journeys and trigger-based journeys, plus when to use each.
- Orchestration basics: waits, conditions, branching, frequency control, and exclusions.
- Channel foundations: email and SMS prerequisites, sender and subscription basics, and testing approach.
Build, Test, Publish, and Optimize Journeys
- Creating content assets: templates, personalization fields, previews, and basic approvals.
- Testing end-to-end: test contacts, trigger validation, link tracking checks, and safe rollout.
- Publishing and operational control: starting, pausing, stopping, and versioning considerations.
- Analytics and optimization: interpreting engagement metrics and making practical improvements.
Consent, Compliance, and Troubleshooting
- Consent and preference management: purpose, common models, and operational implications.
- Compliance profiles, suppression, and honoring opt-out across channels.
- Troubleshooting common issues: data refresh delays, segment membership surprises, trigger problems, and message delivery failures.
- Wrap-up: exam-aligned checklist, what to practice next, and common on-the-job scenarios.
Requirements
- Basic understanding of customer experience and CRM concepts such as leads, contacts, accounts, segmentation, and campaign performance.
- Familiarity with Microsoft Dynamics 365 and/or Microsoft Dataverse navigation, plus basic setup tasks (tables, columns, forms, and views).
- No programming is required, but comfort working with data fields, simple business rules, and spreadsheets is helpful.
Audience
- Customer experience analysts preparing for MB-280.
- Marketing operations and CRM specialists who manage customer data, segments, and journey execution.
- Dynamics 365 administrators and power users who support Customer Insights for marketing and CX teams.
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Microsoft Dynamics 365 Customer Experience Analyst Training Course - Enquiry
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