Agile Product Management - Growth Marketing Training Course
Agile Product Management is a development methodology for products and services that prioritizes flexibility, collaboration, and the ability to respond to changes throughout the product lifecycle.
This instructor-led live training (available online or on-site) is designed for marketing executives who want to learn how to use Agile frameworks to enhance growth marketing strategies, develop customer-focused products, and drive scalable growth.
By the end of this training, participants will be able to:
- Grasp the core frameworks used in Agile product management.
- Evaluate the potential demand for new products and services.
- Learn pricing strategies for new products and techniques for refining value propositions.
Course Format
- Interactive lectures and discussions.
- Extensive exercises and practical application.
- Hands-on implementation in a live laboratory environment.
Customization Options
- To arrange customized training for this course, please contact us.
Course Outline
Introduction
Understanding the Product Management Framework
Success Factors in Product Management
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Engineering Product Value to Match Market Price Points
Developing Pricing Strategies
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycles
Understanding Agile Processes and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Target Audience
- Marketing executives
- Brand managers
Need help picking the right course?
southafrica@nobleprog.co.za or +27 (0)10 005 5793
Agile Product Management - Growth Marketing Training Course - Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
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