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Course Outline
Identifying the Target Market
- Creating detailed audience personas
- Applying market research techniques
- Understanding the social media behaviours of target customers
Choosing the Right Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Aligning business objectives with the unique strengths of each platform
- Optimising profiles to maximise engagement
Developing a Social Media Strategy
- Establishing content pillars and determining content types
- Building a content calendar and scheduling posts strategically
- Balancing organic reach with paid content initiatives
Competitor Analysis
- Identifying key competitors in the market
- Reviewing their social media strategies for insights
- Adapting learnings to secure a competitive advantage
Creating and Managing Paid Ads
- Overview of social media advertising principles
- Setting up ad campaigns and precisely targeting audiences
- Monitoring ad performance and implementing optimisations
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and resolving complaints professionally
- Promoting user-generated content and active interaction
Social Media Crisis Management
- Detecting early signs of potential social media crises
- Formulating a comprehensive crisis response plan
- Maintaining brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Defining key performance indicators (KPIs) for social media
- Utilising analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Establishing internal social media guidelines
- Navigating legal considerations and data privacy regulations
- Practising ethical engagement and responsible content sharing
Summary and Next Steps
- Review of key concepts covered
- Providing resources for ongoing professional development
- Open Q&A session and group discussion
Requirements
- Fundamental knowledge of major social media platforms
- Working familiarity with core digital marketing concepts
- Prior experience in content creation is advantageous
Intended Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
