Digital Marketing Training Course

In today’s interconnected digital landscape, a robust online presence is critical for any business’s sustainability and growth.

This live, instructor-led session is designed for marketing professionals at all career stages who aim to solidify their brand’s digital positioning, measure performance, and oversee reputation through a comprehensive Online Brand Audit.

The cumulative effect of various digital touchpoints determines how your target audience perceives your organization and ultimately decides whether to engage with your business.

Conducting an online brand audit has become a standard benchmark for organizations seeking to evaluate and enhance their market standing.

Beyond analyzing the strengths and weaknesses of your owned digital assets, this audit examines how your brand is discussed on third-party platforms outside your direct control, providing deep insights into brand perception.

Upon completing this online brand audit process, you will be equipped to formulate a transformative brand marketing strategy that supports broader business objectives.

While this course is categorized under 'Brand Management', it intersects with numerous other functional areas, spanning from customer experience and digital user journeys to insight discovery, marketing strategy, and planning.

By the end of this training, participants will be equipped to:

• Assess a brand’s digital footprint to identify areas of strength and weakness.
• Reveal the true online reputation and public image of the business.
• Pinpoint and reinforce brand positioning within specific market segments.
• Formulate a results-oriented brand strategy alongside an integrated online marketing communication plan.
• Execute competitive brand analysis and create industry perceptual maps.
• Carry out a comprehensive SEO audit.
• Understand the latest SEO best practices in the era of Artificial Intelligence.
• Gain actionable insights into how diverse customer segments perceive the business and its offerings.
• Implement online social listening techniques.
• Leverage AI to streamline and enhance the efficiency of routine brand audits.

This instructor-led, live training in Nigeria (delivered online or onsite) is tailored for social media managers and marketing professionals ranging from beginner to intermediate levels. It focuses on building and managing online communities, crafting impactful content strategies, and strengthening brand engagement.

By the end of this training, participants will be equipped to:

• Define target audiences and customise social media strategies to suit them.
• Choose appropriate social media platforms aligned with business goals.
• Formulate effective content strategies, including the development of content pillars, formats, and calendars.
• Perform competitor analyses to sharpen social media tactics.
• Build paid ad campaigns and track their success.
• Manage and engage with online communities effectively.
• Address social media crises and uphold brand reputation.
• Apply ethical best practices and social media policies.

This instructor-led live training in Nigeria develops essential crisis communication and emotional management skills for public service field staff. Participants will learn the ABC protocol, de-escalation methods, and assertive techniques to handle confrontations and protect organizational reputation.

This 7-hour instructor-led training in Nigeria explores vital digital sales strategies, focusing on customer acquisition, engagement, and retention. Learners will discover how to harness modern digital channels, improve online customer interactions, and utilize CRM tools to propel measurable business growth.

This instructor-led, live training in Nigeria (online or onsite) targets intermediate-level marketing professionals looking to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Utilize Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to boost campaign performance.
• Implement best practices for scalable marketing automation strategies.

This live, instructor-led training in Nigeria (delivered online or on-site) is tailored for marketers from beginner to intermediate levels who aim to build, oversee, and refine advertising campaigns across leading social media platforms.

Upon completing this training, participants will be equipped to:

• Implement a systematic methodology for creating social media campaigns.
• Configure and administer ad campaigns on Facebook, Google, and TikTok.
• Establish clear campaign objectives and choose appropriate ad formats.
• Pinpoint and target the optimal audience segments for advertising efforts.
• Enhance ad effectiveness through analytics and A/B testing.
• Distribute budgets strategically to maximize return on investment.