Course Outline
Welcome and Program Introduction
- Course objectives, agenda, and dynamics.
- Participant expectations and ground rules.
Operational Context: Public Services and Social Exposure
- The field worker as the primary representation of the organization.
- Recurring high-pressure scenarios in public service operations.
- The impact of public exposure on institutional reputation.
Emotional Self-Management in the Field
- Identifying emotional triggers during field interactions.
- Self-regulation techniques for use before and during confrontations.
- Preventing emotional burnout resulting from sustained public exposure.
The ABC Protocol for Crisis and Confrontation
- Understanding the three phases: Anticipate, Block, and Channel.
- Step-by-step application in public confrontations.
- Immediate-application exercises using typical scenarios.
- ABC pocket card featuring key steps and response phrases.
Assertive Communication with Critical Stakeholders
- Distinguishing between passive, aggressive, and assertive responses.
- Using the first-person message model to convey positions effectively.
- Practice exercises involving high-tension scenarios with hostile stakeholders.
Addressing Community Complaints About Service Fees
- Understanding public perception of utility costs.
- Structuring empathetic responses while maintaining institutional stance.
- Simulated dialogues with residents questioning service charges.
Social Media Exposure and Viral Incident Response
- Risk analysis of unauthorized recordings and viral spread.
- Behavioral guidelines when being filmed.
- Internal communication protocols following media incidents.
Engaging Political and Institutional Stakeholders
- Stakeholder mapping: local government, councils, community boards, and local leaders.
- Preparing interventions for institutional meetings.
- Handling challenging questions in political settings.
De-escalation Techniques in Public Confrontations
- Recognizing early warning signs of escalation and interruption methods.
- Using non-verbal language to reduce hostility.
- Role-playing altercations in public spaces.
Real Field Case Analysis
- Analysis of real incidents from participants' operational experiences.
- Identifying effective responses and areas for improvement.
- Applying lessons learned to the ABC protocol.
Practical Simulations with Critical Actors
- Designing scenarios based on actual team experiences.
- Intensive practice with real-time feedback.
- Role rotation to foster empathy with counterparties.
Post-Incident Protocols and Institutional Communication
- Steps for internally reporting critical incidents.
- Coordination with the corporate communications team.
- Defining spokespersons and key post-event messages.
Personal Action Plan
- Self-assessment of individual areas for improvement.
- Defining concrete commitments for daily operations.
- Creating a field pocket guide with ABC steps and assertive phrases.
Building Organizational Resilience
- Team care as a key factor in emotional sustainability.
- Peer support practices following critical incidents.
- Self-care routines for exposed personnel.
Closing and Application Commitments
- Group reflection on key learnings.
- Setting post-course follow-up goals.
- Adopting the ABC card as a daily field tool.
- Program evaluation and feedback.
Requirements
- Experience in field operations or community-facing roles is preferred but not mandatory.
- A willingness to engage in role-plays and group exercises.
Audience
- Field staff, supervisors, and commercial and institutional relations professionals in public services who engage with communities, local authorities, and digital media.
Testimonials (3)
Managing difficult conversations
Kgaogelo Ratau - City Lodge Hotels
Course - Effective Communication in the Workplace
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.
