Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A brand's digital presence is critical for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective sum of various online touch points ultimately shapes how your target audiences perceive your company and influences their decision to engage with your business.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on external channels your business does not own to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Nigeria (delivered online or onsite) is tailored for social media managers and marketing professionals ranging from beginner to intermediate levels. It focuses on building and managing online communities, crafting impactful content strategies, and strengthening brand engagement.

By the end of this training, participants will be equipped to:

• Define target audiences and customise social media strategies to suit them.
• Choose appropriate social media platforms aligned with business goals.
• Formulate effective content strategies, including the development of content pillars, formats, and calendars.
• Perform competitor analyses to sharpen social media tactics.
• Build paid ad campaigns and track their success.
• Manage and engage with online communities effectively.
• Address social media crises and uphold brand reputation.
• Apply ethical best practices and social media policies.

This instructor-led digital marketing course in Nigeria empowers professionals with the essential strategies needed for success. Participants will explore SEO, PPC, social media, email, and mobile marketing, while developing skills in analytics and channel planning to drive measurable business growth.

This instructor-led, live training in Nigeria (online or onsite) targets intermediate-level marketing professionals looking to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Utilize Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to boost campaign performance.
• Implement best practices for scalable marketing automation strategies.

This live, instructor-led training in Nigeria (delivered online or on-site) is tailored for marketers from beginner to intermediate levels who aim to build, oversee, and refine advertising campaigns across leading social media platforms.

Upon completing this training, participants will be equipped to:

• Implement a systematic methodology for creating social media campaigns.
• Configure and administer ad campaigns on Facebook, Google, and TikTok.
• Establish clear campaign objectives and choose appropriate ad formats.
• Pinpoint and target the optimal audience segments for advertising efforts.
• Enhance ad effectiveness through analytics and A/B testing.
• Distribute budgets strategically to maximize return on investment.