Digital Sales Excellence: Customer Acquisition, Engagement, and Retention Training Course

A brand's digital presence is critical for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective sum of various online touch points ultimately shapes how your target audiences perceive your company and influences their decision to engage with your business.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on external channels your business does not own to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Nigeria (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This programme is ideally suited for professionals involved in Digital Marketing and strategic planning. It covers the fundamental concepts necessary to establish a strong presence in digital media. The training provides delegates with an introduction to core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, participants will understand the critical role of analytics and effective strategy, supported by relevant practical examples.

This instructor-led, live training in Nigeria (online or onsite) targets intermediate-level marketing professionals looking to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Utilize Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to boost campaign performance.
• Implement best practices for scalable marketing automation strategies.

This instructor-led, live training in Nigeria (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.