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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communication workflows.
  • Understanding the capabilities and limitations when creating public-facing messages.
  • Communicating responsibly and ethically using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, emergency alerts, and formal statements.
  • Creating platform-specific versions for web, print, and social media channels.
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Writing concise, platform-appropriate posts for X, LinkedIn, and Facebook.
  • Refining tone and voice to align with specific audience expectations.
  • Developing campaigns featuring relevant hashtags, calls to action, and optimal timing.

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation.
  • Adapting cultural nuances and structure for citizen-facing content.
  • Reviewing translated content for readability and accessibility standards.

Templates and Reusable Prompts

  • Building reusable content structures for FAQs and regular updates.
  • Incorporating tone and style guidance directly into prompts.
  • Using examples to guide ChatGPT’s output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all AI-generated outputs.
  • Prompting for specific tones: informative, empathetic, or reassuring.
  • Evaluating outputs against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices.
  • No previous experience with AI tools or ChatGPT is necessary.

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public Relations teams

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