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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communication workflows.
- Understanding the capabilities and limitations when creating public-facing messages.
- Communicating responsibly and ethically using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT to generate policy updates, emergency alerts, and formal statements.
- Creating platform-specific versions for web, print, and social media channels.
- Ensuring factual accuracy and readiness for approval.
Social Media Messaging with ChatGPT
- Writing concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Refining tone and voice to align with specific audience expectations.
- Developing campaigns featuring relevant hashtags, calls to action, and optimal timing.
Multilingual Content and Translation Support
- Leveraging ChatGPT for rapid and accurate message translation.
- Adapting cultural nuances and structure for citizen-facing content.
- Reviewing translated content for readability and accessibility standards.
Templates and Reusable Prompts
- Building reusable content structures for FAQs and regular updates.
- Incorporating tone and style guidance directly into prompts.
- Using examples to guide ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all AI-generated outputs.
- Prompting for specific tones: informative, empathetic, or reassuring.
- Evaluating outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging practices.
- No previous experience with AI tools or ChatGPT is necessary.
Target Audience
- Communications officers
- Outreach coordinators
- Public Relations teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.