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Course Outline

Introduction to AI in Public Communication

  • Understanding where ChatGPT fits into external communications workflows.
  • Exploring the capabilities and boundaries when crafting public-facing messages.
  • Practicing responsible and ethical communication using AI tools.

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements.
  • Creating different versions of content for various platforms (web, print, social media).
  • Ensuring factual accuracy and readiness for approval.

Social Media Messaging with ChatGPT

  • Crafting concise and platform-appropriate posts for X, LinkedIn, and Facebook.
  • Adjusting tone and voice to align with audience expectations.
  • Generating campaign elements including hashtags, calls to action, and timing cues.

Multilingual Content and Translation Support

  • Using ChatGPT for fast and accurate message translation.
  • Adapting cultural tone and structure for citizen-facing content.
  • Validating translated content for readability and accessibility.

Templates and Reusable Prompts

  • Developing reusable content structures, such as FAQ responses and updates.
  • Embedding tone and style guidance within prompts.
  • Using examples to train ChatGPT's output structure.

Managing Tone, Readability, and Accessibility

  • Applying plain language principles in all outputs.
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists.

Summary and Next Steps

Requirements

  • A foundational understanding of public communication workflows or external stakeholder messaging.
  • No prior experience with AI or ChatGPT is required.

Audience

  • Communications officers
  • Outreach coordinators
  • PR teams
 7 Hours

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