Search Engine Optimization (SEO) Training Course

A brand's digital presence is critical for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective sum of various online touch points ultimately shapes how your target audiences perceive your company and influences their decision to engage with your business.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on external channels your business does not own to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Nigeria (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

If there is one skill set everyone needs to learn going forward, it is the digital skillset.

Most businesses struggle to maintain a professional digital presence. Without proper training, you are likely to be confused when you engage in digital marketing. You are often trying to figure out where to start, what to do or how to do digital marketing.

Whether you are a business owner or marketing practitioner, you need to be aware of the digital tools and techniques that help in new ways of growing your business.

This 4-hours course gives you step by step guidance on where to start, what to do and how to do digital marketing.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises

This programme is ideally suited for professionals involved in Digital Marketing and strategic planning. It covers the fundamental concepts necessary to establish a strong presence in digital media. The training provides delegates with an introduction to core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, participants will understand the critical role of analytics and effective strategy, supported by relevant practical examples.

This instructor-led, live training in Nigeria (online or onsite) is designed for general staff at beginner to intermediate levels who wish to learn the fundamental concepts of digital marketing, direct marketing strategies, and how to effectively use SaaS tools for marketing.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merges conventional sales methodologies with contemporary digital platforms to connect with, engage, and retain clients more effectively. This training programme empowers participants with actionable strategies and tools to refine their digital footprint, enhance customer experience, and stimulate tangible business growth.

This instructor-led, live training (available online or onsite) targets sales professionals at the beginner to intermediate levels who aim to sharpen their digital selling and customer engagement capabilities to deliver superior sales outcomes in online environments.

After completing this training, participants will be able to:

• Utilise digital channels efficiently to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalised follow-up.
• Deploy digital tools to optimise customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Hands-on exercises utilising digital tools and real-world scenarios.
• Practical simulations of authentic sales interactions.

Customisation Options

• This course can be tailored to align with your organisation’s specific products, services, and digital sales strategy.

What will you gain

Upon completing this course, you will emerge as a certified SMM strategy professional, gaining the following qualifications:

• Acquire expertise in the fundamental aspects of the social media landscape
• Consolidate and master your existing social media knowledge
• Gain the competence to build outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to enhance your online presence
• Attract a wider audience by engaging with influencers
• Develop a functional social media strategy that yields tangible results
• Study current and emerging trends in the Social Media landscape
• Design an action plan incorporating key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess comprehensive knowledge and expert tips on the subject

Over the course of seven hours of training, participants will gain a comprehensive understanding of the Google advertising ecosystem, including the optimal placement of ads and the advantages associated with distinct ad formats.
This is a hands-on program where attendees spend the majority of their time within their Google
Ads accounts, practically configuring campaigns under the guidance of the instructor.
Beyond initial setup, participants will also master the techniques for optimizing campaigns to secure satisfactory outcomes.

Instruction is delivered by an industry practitioner with extensive experience in running
Google advertising campaigns. The final 30 minutes of the course are reserved for a Q&A session, allowing participants to seek clarification on any aspects of Google Ads.

Target Audience:
The Essential Google Ads Course is designed for individuals who possess a foundational understanding of internet marketing and wish to expand their expertise by mastering the largest Google advertising platform.

This instructor-led, live training in Nigeria (online or onsite) targets intermediate-level marketing professionals looking to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Utilize Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to boost campaign performance.
• Implement best practices for scalable marketing automation strategies.

Training Outcomes:

• Gain insight into the opportunities available within the internet marketing industry
• Understand the nuances of advertising platforms, and grasp the critical roles of SEO and analytics
• Learn to develop marketing strategies tailored for your personal brand and your company
• Acquire knowledge on crafting effective strategic frameworks and operational processes
• Master techniques for collaborating with other digital agencies

Skills

• Formulating marketing strategies
• Evaluating strategy performance
• Selecting priority platforms relevant to your specific field
• Designing efficient collaboration processes with agencies and assessing their outcomes

Attitudes

• Conscious oversight of marketing initiatives (whether managed by an internal team or an agency) and the creation of digital strategies
• Confidence in executed activities and a clear understanding of the steps and tests undertaken

This instructor-led, live training in Nigeria (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.