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Course Outline
- Role of the Social Media Marketing
- Overview – an exploration of the history and current state
- Increasing customer exposure to digital and social media marketing
- How Social Media Marketing differs from other marketing approaches?
- Main advantages and pitfalls of Social Media
- Existing Types of Social Media and Social Media Platforms
- Types of social media and their characteristics
- Personal, interest-based, and media sharing networks, discussion forums, bookmarking sites, social publishing, online reviews
- Overview of the Big Four:
- Facebook – audience insights, setup guide, and content types for optimal results
- Instagram – audience insights, setup guide, and content types for optimal results
- Twitter – audience insights, setup guide, and content types for optimal results
- LinkedIn – audience insights, setup guide, and content types for optimal results
- Overview of Additional Platforms:
- YouTube
- Tumblr
- Snapchat
- Medium
- Blogger
- Quora
- Types of social media and their characteristics
- Choosing the Right Platforms for Your Specific Objectives
- Defining goals to be achieved via social media
- Social media market segmentation – identifying your focus group
- Understanding your customers – defining Buyer Personas
- Content in Social Media
- Reconfirming your goals and expectations
- Research – analyzing trends and competitors
- Defining your brand voice and style
- Understanding the types of social media content
- The content creation process
- Scheduling and curation
- Increasing content reach
- Strategies for acquiring initial followers and subscribers for new pages
- Automation
- User-Generated Content - A Highly Valuable and Effective Marketing Element
- Discover methods to apply it free of charge – the most cost-effective tool in marketing
- Credibility – people trust people. Expert tips to harness the untapped power
- Social Media Advertising
- Other platforms
- Executing Successful Paid Campaigns
- Developing Successful Social Media Marketing Campaigns
- Guidelines on creating a social media marketing strategy – a step-by-step guide
- Reviewing and adapting your campaigns
- Building company image and driving sales via Social Media
- Social Media as a Customer Service Tool
- Cross-Channel Integration
- Coordinating Social Media campaigns with other marketing activities
- Running various integrated campaigns, exposures, and rewards
- Measuring the results of integrated marketing campaigns
- Evaluating the Success of Your Campaign - Data Collection, Analysis, and Reporting
- The most effective tools and resources for monitoring and analysis
- Additional research and communication with your customers
- Evaluating the direct and indirect results of your Social Media marketing campaign
- Course Group Work
- Collaboratively designing a sample Social Media campaign
21 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
