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Duration 35 hours
Course Outline
Introduction to High-Level Sales Leadership
- Defining the leader’s function in contemporary sales environments.
- Synchronizing sales initiatives with broader organizational objectives.
- Cultivating a sales culture that prioritizes the customer.
Strategies for Cross-Selling
- Recognizing complementary goods and services.
- Formulating value-driven cross-sell propositions.
- Reviewing case studies of effective cross-selling in leadership scenarios.
Upselling Methodologies
- Presenting premium and high-value solutions effectively.
- Illustrating Return on Investment (ROI) and value addition.
- Addressing and resolving resistance to upsell offers.
Consultative Selling for Executives
- Transitioning from transactional interactions to relationship-driven engagement.
- Employing powerful questioning and active listening skills.
- Tailoring solutions to address specific client needs and obstacles.
Detecting Business Opportunities
- Identifying latent sales possibilities during client communications.
- Utilizing data and analytics to pinpoint opportunities.
- Preparing teams to actively pursue new revenue streams.
Embedding Advanced Sales Practices in Leadership
- Mentoring teams on cross-sell, upsell, and consultative techniques.
- Tracking and evaluating sales performance metrics.
- Securing the sustained implementation of advanced strategies.
Hands-On Exercises and Case Analyses
- Simulated role-plays addressing real-world client difficulties.
- Group workshops dedicated to crafting cross-sell and upsell plans.
- Sector-specific tasks for mapping business opportunities.
Strategic Planning and Objective Setting
- Formulating a plan for sales strategy enhancement.
- Establishing quantifiable targets and Key Performance Indicators (KPIs).
- Guaranteeing continued success in sales leadership.
Recap and Future Directions
Requirements
- Proven background in sales or business development.
- Foundational knowledge of sales workflows and customer relationship management (CRM) systems.
- Holding, or aspiring to hold, a leadership position within a sales-oriented organization.
Target Audience
- Sales executives looking to sharpen their strategic selling acumen.
- Team managers tasked with achieving revenue growth targets.
- Business development heads focused on enhancing conversion rates of business opportunities.
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.