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 Duration 35 hours

Course Outline

Introduction to High-Level Sales Leadership

  • Defining the leader’s function in contemporary sales environments.
  • Synchronizing sales initiatives with broader organizational objectives.
  • Cultivating a sales culture that prioritizes the customer.

Strategies for Cross-Selling

  • Recognizing complementary goods and services.
  • Formulating value-driven cross-sell propositions.
  • Reviewing case studies of effective cross-selling in leadership scenarios.

Upselling Methodologies

  • Presenting premium and high-value solutions effectively.
  • Illustrating Return on Investment (ROI) and value addition.
  • Addressing and resolving resistance to upsell offers.

Consultative Selling for Executives

  • Transitioning from transactional interactions to relationship-driven engagement.
  • Employing powerful questioning and active listening skills.
  • Tailoring solutions to address specific client needs and obstacles.

Detecting Business Opportunities

  • Identifying latent sales possibilities during client communications.
  • Utilizing data and analytics to pinpoint opportunities.
  • Preparing teams to actively pursue new revenue streams.

Embedding Advanced Sales Practices in Leadership

  • Mentoring teams on cross-sell, upsell, and consultative techniques.
  • Tracking and evaluating sales performance metrics.
  • Securing the sustained implementation of advanced strategies.

Hands-On Exercises and Case Analyses

  • Simulated role-plays addressing real-world client difficulties.
  • Group workshops dedicated to crafting cross-sell and upsell plans.
  • Sector-specific tasks for mapping business opportunities.

Strategic Planning and Objective Setting

  • Formulating a plan for sales strategy enhancement.
  • Establishing quantifiable targets and Key Performance Indicators (KPIs).
  • Guaranteeing continued success in sales leadership.

Recap and Future Directions

Requirements

  • Proven background in sales or business development.
  • Foundational knowledge of sales workflows and customer relationship management (CRM) systems.
  • Holding, or aspiring to hold, a leadership position within a sales-oriented organization.

Target Audience

  • Sales executives looking to sharpen their strategic selling acumen.
  • Team managers tasked with achieving revenue growth targets.
  • Business development heads focused on enhancing conversion rates of business opportunities.

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