Strategic Marketing Training Course

Advanced Sales Strategies for Leaders is a hands-on training program designed to equip sales leaders with essential skills in cross-selling, upselling, consultative selling, and identifying opportunities, utilising real-world examples pertinent to their professional environment.

This instructor-led, live training (available online or onsite) is tailored for sales leaders and managers who aim to optimise sales performance, deepen customer relationships, and roll out effective selling strategies within their teams.

By the conclusion of this training, participants will be capable of:

• Effectively implementing cross-selling and upselling strategies in their respective markets.
• Utilising consultative selling techniques to build stronger client trust and loyalty.
• Identifying and capitalising on new opportunities within existing and prospective client accounts.
• Guiding sales teams in adopting advanced, customer-centric sales approaches.

Format of the Course

• Interactive lectures and discussions.
• Role-playing and scenario-based exercises.
• Case studies and examples relevant to participants' industries.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

A brand's digital presence is critical for a business's survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The collective sum of various online touch points ultimately shapes how your target audiences perceive your company and influences their decision to engage with your business.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit will examine how your brand is discussed on external channels your business does not own to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other disciplines within an organization, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Nigeria (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who want to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

Crisis communication and emotional management in the field are critical competencies for staff representing public service companies in direct contact with communities. This program provides self-regulation tools, response protocols, and assertive communication techniques to handle complaints, viral incidents, and confrontations with political stakeholders, all while protecting institutional reputation.

This instructor-led, live training (online or onsite) is aimed at field operations, commercial, and institutional relations personnel in public services who wish to strengthen their emotional and communicative response skills in high-pressure, high-exposure situations.

By the end of this training, participants will be able to:

• Apply the ABC protocol to manage crises and public confrontations in the field.
• Regulate their emotions when facing aggressive complaints or public criticism.
• Use assertive communication techniques with hostile stakeholders.
• Apply de-escalation strategies in real time.
• Develop a personal action plan for post-incident management.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Case study analysis and small-group workshops.

Course Customization Options

• To request a customized training, please contact us to arrange.

This programme is ideally suited for professionals involved in Digital Marketing and strategic planning. It covers the fundamental concepts necessary to establish a strong presence in digital media. The training provides delegates with an introduction to core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO. Upon completion, participants will understand the critical role of analytics and effective strategy, supported by relevant practical examples.

Digital sales merges conventional sales methodologies with contemporary digital platforms to connect with, engage, and retain clients more effectively. This training programme empowers participants with actionable strategies and tools to refine their digital footprint, enhance customer experience, and stimulate tangible business growth.

This instructor-led, live training (available online or onsite) targets sales professionals at the beginner to intermediate levels who aim to sharpen their digital selling and customer engagement capabilities to deliver superior sales outcomes in online environments.

After completing this training, participants will be able to:

• Utilise digital channels efficiently to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalised follow-up.
• Deploy digital tools to optimise customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and group discussions.
• Hands-on exercises utilising digital tools and real-world scenarios.
• Practical simulations of authentic sales interactions.

Customisation Options

• This course can be tailored to align with your organisation’s specific products, services, and digital sales strategy.

This instructor-led, live training in Nigeria (online or onsite) targets intermediate-level marketing professionals looking to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Utilize Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to boost campaign performance.
• Implement best practices for scalable marketing automation strategies.

This course offers practical training on leveraging Odoo to manage customer relationships, execute marketing campaigns, and build business dashboards for monitoring performance.

Participants will learn how to manage leads and opportunities using Odoo CRM, automate marketing activities such as email campaigns, and create dashboards to track sales and marketing KPIs. The course emphasizes hands-on exercises that help participants streamline workflows, improve customer engagement, and make data-driven decisions using Odoo.

Sales Closing Techniques is an applied, results-focused workshop that equips participants with proven strategies and scripts to increase close rates and shorten sales cycles.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level sales professionals who wish to improve their closing effectiveness and consistency.

At the conclusion of this workshop, participants will be able to:

• Apply a structured closing process that fits their selling environment and buyer persona.
• Use high-impact questions and trial closes to uncover and address objections early.
• Deliver persuasive proposals and negotiate terms with confidence.
• Implement follow-up and commitment strategies that convert prospects into customers.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and roleplays with real-world scenarios.
• Action planning for immediate implementation post-workshop.

Course Customization Options

• To request a customized workshop tailored to your products, sales cycle, or scripts, please contact us to arrange.

This instructor-led, live training in Nigeria (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimise advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimise ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximise return on investment.

This live, instructor-led training Nigeria (available online or onsite) is tailored for sales and marketing professionals looking to acquire knowledge of various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of selling.
• Use various techniques and strategies for selling to achieve sales targets.
• Develop and improve customer relationships.