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Course Outline

Introduction to Persuasive Communication

  • Defining persuasive communication
  • Exploring the psychology behind persuasion
  • The interplay of emotions and logic in influencing others
  • Identifying common barriers to persuasive communication

Techniques for Persuasive Communication

  • Mastering the principles of persuasion (ethos, pathos, logos)
  • Crafting messages for maximum impact
  • Leveraging storytelling and metaphors to engage and convince
  • Establishing credibility and trust through communication

Nonverbal Communication: The Importance of Body Language

  • Comprehending the role of gestures, posture, and facial expressions
  • The impact of eye contact in persuasion
  • Using mirroring and matching techniques to build rapport
  • Employing voice modulation and tone to enhance persuasiveness

Applying Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Managing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Effective communication during meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing and feedback sessions
  • Final exam to assess acquired knowledge

Summary and Next Steps

Requirements

  • Fundamental knowledge of communication principles
  • Prior experience in professional or business contexts

Target Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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